Printed Band for Branding and Data
Most types of banding material, whether it concerns paper or film, can easily be printed. A well-designed pre-printed band offers opportunities for your brand and product communication. The band changes into a label that offers opportunities for information, 360 degrees around the product.
What a printed band carries
A printed band puts your artwork, your barcode and your product story on the pack itself, without a label and without a sleeve. The band is the printed surface, and on a positioned banding machine it lands in the same place on every single pack.
Pre-printed rolls carry fixed artwork: the logo, the range colour, the standing offer. These are ordered ahead and run without any print step on the line.
Inline printing handles what changes. Batch codes, weights, dates and variable barcodes print onto the band as it is applied, from a file rather than from a stock of pre-printed labels that has to be reordered every time a detail changes.
Most operations use both at once: fixed branding printed in advance, variable data added during banding.
See how printing while banding works in practice, or what branding by banding does for the pack on the shelf.
All elements in the right place by positioned printing
By using the optional positioning system of the machine, all printed elements on the band are shown in the right place. The type of information can vary. Examples being branding such as logos or storytelling, but also production information or ingredients.
Continuous printing for pomotional texts and logos
With continuous printing, no specific positioning is required. This often concerns a promotional text, which is always visible, regardless of the position. For example “Three for the price of two”. It could also be a logo that is continuously repeated on the band.
Adding variable information like barcodes poses no issue
Space can be reserved on a pre-printed band to add variable information during the banding process. An optional printer ensures that additional information is printed on exactly the right places on the band. This can be useful for barcodes, lot numbers, and in some cases complete language changes.
Double-sided printing is possible
Both sides of a band can be used. The back of the band is not directly visible, but once the band is removed, the back offers an ideal place for storytelling, user instructions, tips, recipes, product or company history, etc. If the band comes into direct contact with food – for example, around a loaf of bread – food grade laminate could be the solution.
You may be interested in:
Want to know more?
Leave your contact details here and we will get in touch!
"*" indicates required fields
Free demo banding now available in middle east
Two options are available:
You can either send us samples of your products or come to our office by making an appointment in advance to attend for the trial.
In case of sending samples, result would be shared with you within two working days after receiving samples (Photos, videos and even we can send packed samples if requested)
For more info, please contact us:
email: sales@bandallmiddleeast.com | WhatsApp number: +971 50 547 7231